The Empire Twin Theater welcomes locals and tourists with a striking display of vertical rainbow lights, glowing brightly with LEDs that guide the way to the entrance. As the blue doors swing open, the tempting aroma of freshly popped, buttery popcorn fills the air. Inside, smiles are exchanged, tickets are printed, and snacks are bought, all in anticipation of the big screen. This iconic theater remains a beloved destination for moviegoers of all kinds.
The Empire Twin Theater first opened its doors in 1935 as a single-screen theater that sat a total of 685 people, at the time, it was called the “State Theater.”
This last summer, Tyler Erickson and Andrew Feltenstein purchased this cherished building from its past owner, Tim Warner. Emily Johnson, executive director of theater, has been “very involved,” and does a “great job communicating with the employees,” said employee and Park High senior Gloria Lynch. Lynch has been working at the theater for nearly three years and the transition between owners has been “smooth so far but a big change with all of the goals they want for the future,” said Lynch.
Some goals that the owners have been investigating is providing merchandise and perks for customers, such as the consideration of a membership program. So far, many new changes have happened inside the workers station, such as the incorporation of a drink fridge, switching from Pepsi to Coke products, and the inclusion of a code of conduct for employees. The largest change has been the inclusion of flashback cinema.
This past summer, “Western Wednesdays” became a hit, showing classic western films such as Rancho Deluxe, True Grit, and The Good, The Bad, and The Ugly. The new tradition of flashback cinema was also showcased during October, where spooky films were shown on the big screen as well. In the future, the Empire Theater is planning on showing a variety of Christmas classics to embrace the holiday season.
One of Lynch’s favorite parts about working at the theater is “providing a good experience for customers” and “getting to watch and learn” about the movies that the theater receives. Lynch enjoys the new dynamic of the theater and how they get to host more events, although her favorite change is the switch from Pepsi to Coke products.
Another popular feature is the theater’s special discount day, “Super Movie Tuesday,” where tickets are only $5 per person, making a night out at the movies more affordable than ever. The theater is also available to rent out for birthday parties and other celebrations.
Tickets are $9 for adults (ages 16 and over) and just $7 for children and seniors, with showings available seven days a week at 4:15 PM, 4:30 PM, 7:00 PM, and 7:15 PM. Typically, the theater shows two films with occasional appearances of classic showings, which can be seasonal and/or for events.
With its classic charm, new innovations, and ongoing community involvement, the Empire Twin Theater continues to be a central part of Livingston’s entertainment scene, offering a welcoming and memorable experience for movie lovers of all ages. “Come enjoy a movie and don’t forget to buy concessions. See you there!” Lynch announces.